Search Marketing

Ever wonder how search engines like Google and Bing rank websites? Or what determines how content such as videos, map results or local businesses get displayed? Welcome to the world of Search Marketing! We will learn about both the paid and non-paid (SEO) tactics it takes to rank in Google, and the data analytics behind it all.

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13 Chapters

Welcome to Search Marketing! This course is going to be highly interactive, challenging and fun. Let’s dig in.

See the Chapters list below? This is a list of all the content we will be covering this semester. Click “Expand All” to see the full list of topics we will be covering under each chapter. Two things to remember: (1) As stated in the Syllabus, the schedule below should be considered a preliminary schedule, subject to change at the instructor’s discretion. (2) You have to complete chapters and topics in sequential order. You cannot skip ahead without completing earlier work. As you complete the various chapters and topics, you will see checkmarks next to each completed section so that you’ll know at a glance where you left off.

Click the “Start Here” chapter to begin.

(Start Here) Welcome & Your Course Materials (due TUE 1/28 by 11:59pm)

Welcome to GuruBound (due TUE 1/28 by 11:59pm)

Marketing > Digital Marketing > Search Marketing (due 2/4 11:59pm)

Why We Search - ZMOT and Micro-Moments (due FRI 2/7 by 11:59pm)

SEO: How Search Engines Work (due FRI 2/14 by 11:59pm)

SEO Algorithms and Local Business SEO (due FRI 2/28 by 11:59pm)

Project Included: SEO for Video and YouTube (due FRI 3/13 by 11:59pm)

SEO for Websites: Intro (due FRI 3/27 by 11:59pm)

Project Included: Optimizing Your Web Page - Part 1 (due FRI 4/3 by 11:59pm)

Project Included: Optimizing Your Web Page - Part 2 (due FRI 4/17 by 11:59pm)

Project Included: Paid Search – Part 1 (due FRI 4/24 by 11:59pm)

Project Included: Paid Search – Part 2 (due FRI 5/1 by 11:59pm)

Semester Recap "Celebration" and Certification (due FRI 5/8 by 11:59pm)