Welcome to Search Marketing! This course is going to be highly interactive, challenging and fun. Let’s dig in.
See the Chapters list below? This is a list of all the content we will be covering this semester. Click “Expand All” to see the full list of topics we will be covering under each chapter. Two things to remember: (1) As stated in the Syllabus, the schedule below should be considered a preliminary schedule, subject to change at the instructor’s discretion. (2) You have to complete chapters and topics in sequential order. You cannot skip ahead without completing earlier work. As you complete the various chapters and topics, you will see checkmarks next to each completed section so that you’ll know at a glance where you left off.
Click the “Start Here” chapter to begin.
- Video: Why Video SEO Matters
- Video: Doing YouTube SEO Part 2
- Video: Doing YouTube SEO Part 3
- Video: Doing YouTube SEO Part 4
- Video: Doing YouTube SEO Part 5
- Here's My YouTube Video!
- How to Create A Custom Thumbnail
- Assignment: Create Your Low-Competition YouTube Video (lengthy assignment, plan accordingly)
- SEO for Websites - Overview
- SEO Relevance Factors for Websites: Part 1
- SEO Relevance Factors for Websites: Part 2
- SEO Relevance Factors for Websites: Part 3
- Technical and Popularity Factors for Websites
- Restaurant Equipment - Relevance
- Restaurant Equipment - Technical SEO Factors
- Restaurant Equipment - Popularity & Action Plan
- Assignment - SEO for Websites (lengthy assignment, plan accordingly)