Intro to Marketing

Introduction to Marketing is for people who have little or no knowledge of marketing. You may be a student having a little difficulty understanding the subject; you may be planning your own business, and need to get a head-start in the basics of marketing; or you may already be in business and want a few tips on how to improve your marketing. Whatever the case, this course has been designed to take any mystery out of the subject and make it easy for anyone to follow and understand the basic concepts and principles. In this course, we take away the "padding" and focus on the key points that you need to know. With this information, you will definitely have a good working knowledge of the basics of marketing and be able to put them into practice in a business scenario.

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What is Marketing

The Marketing Mix

Marketing Planning

Market Research

Marketing in the Digital Age