Course

Intro to Digital Strategy

Learn by doing with this interactive digital strategy course. This course explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search marketing, social media marketing, and email marketing. You will walk away having performed immersive and competitive simulations the emulate running real-life marketing campaigns.

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Chapter 1 – Digital Marketing Foundations

Chapter 2 – Web Design

Chapter 3 – Analytics

Chapter 4 – On-Site SEO

Chapter 5 – Off-Site SEO

Chapter 6 – Paid Search Marketing

Chapter 7 -Online Advertising

Chapter 8 -Email Marketing

Chapter 9 – Social Media 1

Chapter 10 – Social Media 2

Chapter 11 – Online Reputation Management (ORM)

Chapter 12 – Mobile Marketing

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