Media planning is the process of strategically selecting a mix of media platforms to place ads over a period of time in order to achieve an advertiser’s campaign goals. Media planners/buyers are in high demand in today’s world. In this course, you will use a simulation to delve deep into the world of ad placement, inventory management, media flighting, analytics and reporting, and of course, delivering ROI for your business or your clients’.
Get ready. Harness the power of social media with this extensive social media course. Everything from organic to paid social media best practices will be taught in this course. Whether you are a beginner or advanced, you will walk away with hands-on experience activating social media campaigns that deliver business impact, not just fans and followers.
Introduction to Marketing is for people who have little or no knowledge of marketing. You may be a student having a little difficulty understanding the subject; you may be planning your own business, and need to get a head-start in the basics of marketing; or you may already be in business and want a few tips on how to improve your marketing.
Whatever the case, this course has been designed to take any mystery out of the subject and make it easy for anyone to follow and understand the basic concepts and principles.
In this course, we take away the “padding” and focus on the key points that you need to know. With this information, you will definitely have a good working knowledge of the basics of marketing and be able to put them into practice in a business scenario.
Today’s marketers make decisions through data. In this course you will learn how to use tools like Google Analytics and spreadsheets to find, extract, organize and describe data to support business decisions. You will master how to derive customer insights from your data, develop spreadsheet models, and justify a course of action to management.
Learn by doing with this interactive digital strategy course. This course explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search marketing, social media marketing, and email marketing. You will walk away having performed immersive and competitive simulations the emulate running real-life marketing campaigns.
Ever wonder how search engines like Google and Bing rank websites? Or what determines how content such as videos, map results or local businesses get displayed? Welcome to the world of Search Marketing! We will learn about both the paid and non-paid (SEO) tactics it takes to rank in Google, and the data analytics behind it all.